diff --git a/exampleSite/config/_default/params.toml b/exampleSite/config/_default/params.toml
index c050aee..5d28278 100644
--- a/exampleSite/config/_default/params.toml
+++ b/exampleSite/config/_default/params.toml
@@ -4,3 +4,52 @@ description = "Bridget is a minimal Hugo theme designed for photographers / visu
 # * if you want to build the js and css from scratch, set this to false and run `npm install` and `npm run build`
 # * tldr: set this to false if you want to edit the js and css
 bundled = false
+
+# Site verification code for Google/Bing/Yandex/Pinterest/Baidu
+[verification]
+google = ""
+bing = ""
+yandex = ""
+pinterest = ""
+baidu = ""
+so = ""
+sogou = ""
+
+# Analytics config
+[analytics]
+enable = false
+# Google Analytics
+[analytics.google]
+id = ""
+# whether to anonymize IP
+anonymizeIP = true
+# Fathom Analytics
+[analytics.fathom]
+id = ""
+# server url for your tracker if you're self hosting
+server = ""
+# Baidu Analytics
+[analytics.baidu]
+id = ""
+# Umami Analytics
+[analytics.umami]
+data_website_id = ""
+src = ""
+data_host_url = ""
+data_domains = ""
+# Plausible Analytics
+[analytics.plausible]
+data_domain = ""
+src = ""
+# Cloudflare Analytics
+[analytics.cloudflare]
+token = ""
+# Splitbee Analytics
+[analytics.splitbee]
+enable = false
+# no cookie mode
+No_cookie = true
+# respect the do not track setting of the browser
+Do_not_track = true
+# token(optional), more info on https://splitbee.io/docs/embed-the-script
+data_token = ""
diff --git a/layouts/_default/baseof.html b/layouts/_default/baseof.html
index 2dade46..19f9ec4 100644
--- a/layouts/_default/baseof.html
+++ b/layouts/_default/baseof.html
@@ -13,5 +13,8 @@
       {{- block "main" . -}}
       {{- end -}}
     </div>
+    <div class="analytics">
+      {{- partial "plugin/analytics.html" . -}}
+    </div>
   </body>
 </html>
diff --git a/layouts/partials/head/seo.html b/layouts/partials/head/seo.html
index e69de29..f49d864 100644
--- a/layouts/partials/head/seo.html
+++ b/layouts/partials/head/seo.html
@@ -0,0 +1,21 @@
+{{- with site.Params.verification.google -}}
+  <meta name="google-site-verification" content="{{ . }}" />
+{{- end -}}
+{{- with site.Params.verification.bing -}}
+  <meta name="msvalidate.01" content="{{ . }}" />
+{{- end -}}
+{{- with site.Params.verification.yandex -}}
+  <meta name="yandex-verification" content="{{ . }}" />
+{{- end -}}
+{{- with site.Params.verification.pinterest -}}
+  <meta name="p:domain_verify" content="{{ . }}" />
+{{- end -}}
+{{- with site.Params.verification.baidu -}}
+  <meta name="baidu-site-verification" content="{{ . }}" />
+{{- end -}}
+{{- with site.Params.verification.sogou -}}
+  <meta name="sogou_site_verification" content="{{ . }}" />
+{{- end -}}
+{{- with site.Params.verification.so -}}
+  <meta name="360-site-verification" content="{{ . }}" />
+{{- end -}}
diff --git a/layouts/partials/plugin/analytics.html b/layouts/partials/plugin/analytics.html
new file mode 100644
index 0000000..ef18f45
--- /dev/null
+++ b/layouts/partials/plugin/analytics.html
@@ -0,0 +1,84 @@
+{{- $analytics := site.Params.analytics -}}
+
+{{- if $analytics.enable -}}
+  {{- /* Google Analytics */ -}}
+  {{- with $analytics.google.id -}}
+        <script type="text/javascript">
+            window.dataLayer=window.dataLayer||[];function gtag(){dataLayer.push(arguments);}gtag('js', new Date());
+            gtag('config', '{{ . }}'{{ if $analytics.google.anonymizeIP }}, { 'anonymize_ip': true }{{ end }});
+        </script> {{- printf "https://www.googletagmanager.com/gtag/js?id=%v" . | dict "Async" true "Source" | partial "plugin/script.html" -}}
+  {{- end -}}
+
+  {{- /* Fathom Analytics */ -}}
+  {{- with $analytics.fathom.id -}}
+        <script type="text/javascript">
+            window.fathom=window.fathom||function(){(fathom.q=fathom.q||[]).push(arguments);};
+            fathom('set', 'siteId', '{{ . }}');
+            fathom('trackPageview');
+        </script> {{- dict "Source" ($analytics.fathom.server | default "cdn.usefathom.com" | printf "https://%v/tracker.js") "Async" true "Attr" "id=fathom-script" | partial "plugin/script.html" -}}
+  {{- end -}}
+
+  {{- /* Baidu Analytics */ -}}
+  {{- with $analytics.baidu.id -}}
+		<script>
+			var _hmt = _hmt || [];
+			(function() {
+			  var hm = document.createElement("script");
+			  hm.src = "https://hm.baidu.com/hm.js?{{ . }}";
+			  var s = document.getElementsByTagName("script")[0];
+			  s.parentNode.insertBefore(hm, s);
+			})();
+		</script>
+  {{- end -}}
+
+  {{- /* Umami Analytics */ -}}
+  {{- with $analytics.umami.data_website_id -}}
+    <script
+      async
+      defer
+      data-website-id="{{ . }}"
+      src="{{ $analytics.umami.src }}"
+      {{ with $analytics.umami.data_host_url }}data-host-url="{{ . }}"{{ end }}
+      {{ with $analytics.umami.data_domains }}data-domains="{{ . }}"{{ end }}
+    ></script>
+  {{- end -}}
+
+  {{- /* Plausible Analytics */ -}}
+  {{- with $analytics.plausible.data_domain -}}
+    <script
+      async
+      defer
+      data-domain="{{ . }}"
+      src="{{ $analytics.plausible.src }}"
+    ></script>
+  {{- end -}}
+
+  {{- /* Cloudflare Analytics */ -}}
+  {{- with $analytics.cloudflare.token -}}
+    <script
+      defer
+      src="https://static.cloudflareinsights.com/beacon.min.js"
+      data-cf-beacon='{"token": "{{ $analytics.cloudflare.token }}"}'
+    ></script>
+  {{- end -}}
+
+  {{- /* Splitbee Analytics */ -}}
+  {{- if $analytics.splitbee.enable -}}
+    {{- $attr := "" -}}
+    {{- if $analytics.splitbee.Do_not_track -}}
+      {{- $attr = printf `%v data-respect-dnt` $attr -}}
+    {{- end -}}
+    {{- if $analytics.splitbee.No_cookie -}}
+      {{- $attr = printf `%v data-no-cookie` $attr -}}
+    {{- end -}}
+    {{- with $analytics.splitbee.data_token -}}
+      {{- $attr = printf `%v data-token="%v"` $attr . -}}
+    {{- end -}}
+    <script
+      defer
+      {{ with $attr }}{{ . | safeHTMLAttr }}{{ end }}
+      src="https://cdn.splitbee.io/sb.js"
+    ></script>
+  {{- end -}}
+
+{{- end -}}